We used the commonly seen disgust of stray hair lying around to drive queries to doctors on baldness. The smallest and thinnest of hair can grab your attention without going unnoticed. This insight helped us invent “HAIR-VERTISING” - world’s thinnest advertising medium. We sourced multiple hair strands attaching a message to each: “Hair belongs on the head; To Regain hair ask your doctor.” These hair strands were planted at strategic locations in the waiting area of the doctor’s clinic like the sofa, water purifier and magazine. The hair strands caught the attention of unsuspecting patients who couldn't resist but pick the strands to put them away and in the process stumbling upon our call to action to strike a conversation with their doctor.

Initially, the activity was planned and conducted in 100 doctor clinics as a pilot project from January 2017 to February 2017. However in March, with growing positive responses from patients and doctors, we scaled up the activity to 4,000 clinics across the country.

The Hair-vertising helped highlight the commonly ignored phenomenon.

The activity was conducted at 4,000 doctor clinics across India. 1000s of patients poured in for enquiries. Over 60% doctors reported increase in patient queries about hair loss.

A few strands of hair helped a brand become top-of-mind. Top-of-head.