The unsuspecting consumer can't escape, as well as having had their usual facial picture taken, the possible damning aerial evidence of dandruff is there to see, thanks to the second hidden camera. As well as this benefit, the campaign line printed on the photographic run out 'Happy to be looked down upon?' begs only an honest answer.

The target market/core consumer are pinpointed and only they are driven to trial/purchase.(Results are still in progress)