Cannes Lions
OGILVY & MATHER JAPAN, Tokyo / ADERANS / 2008
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Hairceda is an innovative product that turns up the volume of the hair by applying medicine that makes each hair thicker.
Aderans is a famous, leading anti-hair-thinning product company in Japan. Targets are male consumers in their twenties and thirties who start to worry about thinning of their hair.
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