The customers of Hair Culture are sophisticated and the seriously rich-set. Therefore, we designed a premium that can show the creativity of Hair Culture hair design that is also beautiful like an art piece. Like Hair Culture, we turn ordinary hairstyle into “Everyday Art”.

Calendar is a media that we come in touch with daily, therefore, it matches well with the concept of “Everyday Art.” Each month of the calendar is made in the form of an avant-garde hairstyle, bringing to life Hair Culture’s creativity. The artistic designs can satisfy the discerning taste of our affluent customers. The fact that they have to return each month to receive a new Hairstyle Calendar enhances their loyalty to Hair Culture.

The design perfectly combined hair art and practical use. It enhanced Hair Culture creative and groundbreaking image. Many customers visited Hair Culture more frequently because of the calendar and needing to re-new it every month, which increased customer loyalty. Some who aren’t usual Hair Culture customers also showed interest in purchase.

The first month’s calendar completely sold out, with the return purchase at 80%. The calendar was also featured on local art magazines and websites that illustrated the calendar process and showcased the finished product.