Cannes Lions

HAITI EARTHQUAKE APPEAL

GREY WORLDWIDE HUNGARY, Budapest / UNICEF / 2010

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Overview

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OVERVIEW

Outcome

Because of lacking a proper budget, we targeted only key media people, and used their influence and connections to spread the message.The result was free media coverage on the 2 biggest TVchannels(RTLKlub, TV2) the 2 state TV (M1, M2) and the local TVstations plus free online banner media.

This finally resulted in donations of more than 90.000.000 HUF(340.000 Euro).

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