Cannes Lions
GREY WORLDWIDE HUNGARY, Budapest / UNICEF / 2010
Overview
Entries
Credits
Outcome
Because of lacking a proper budget, we targeted only key media people, and used their influence and connections to spread the message.The result was free media coverage on the 2 biggest TVchannels(RTLKlub, TV2) the 2 state TV (M1, M2) and the local TVstations plus free online banner media.
This finally resulted in donations of more than 90.000.000 HUF(340.000 Euro).
Similar Campaigns
12 items