To bring to life HALLS’ promise of “A pep talk in every drop” in an active and relevant way during cough drop season, via billboards on public transport and in airports.

We handcrafted a HALLS typeface based on the shape, volume, colour, texture and opacity of the iconic HALLS cherry drop. It was a playful and eye-catching way of branding the billboards uniquely HALLS.

HALLS’ tracking study showed that the campaign had a very positive impact in advertised markets, well exceeding industry benchmarks for recognition, branding and purchase intent.

Dollar sales share grew by 10% during the duration of the campaign in the advertised markets, faster than the category, and HALLS in non-advertised regions.