Cannes Lions

HALLS ICE CHEWING GUM

JWT BRAZIL, Sao Paulo / CADBURY / 2006

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This TV spot shows a man preparing a meal. While he is cutting a hot pepper into lots of slices, he eats one. He starts feelling hotter and hotter in his mouth. So, the man eats one Halls Ice Gum to refresh his mouth. Instead of feeling refreshed, he feels too cold and picks a lot of peppers and puts them into his mouth

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