Cannes Lions
11/21, Rio De Janeiro / FRIGORIFICO FRISA / 2010
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A lousy actor explains Grã Filé Hamburger never did advertising in 40 years of the company because they were focused on doing the best hamburger, so they don't know how to make good advertising. And he appologize for that. The copy say: We're not that good in doing advertising, but we're great on making hamburgers.
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