Eurobest

Hamlet360

REPUBLIC GROUP, Budapest / JÓZSEF KATONA THEATRE / 2017

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Overview

Entries

Credits

Overview

Background

Katona is the No.1 modern theatre in Hungary. However, they’re also struggling to engage youngsters.

Katona asked us to reach youngsters for a special play of Hamlet directed by three of their up-and-coming directors.

To introduce Katona to youngsters and to change the perception of theatre in a modern, engaging way.

Execution

In our online and print campaign we multiplied the iconic symbol of Hamlet holding a skull in his hands inviting everyone to join and experience what it’s like to be Hamlet himself.