Eurobest
REPUBLIC GROUP, Budapest / JÓZSEF KATONA THEATRE / 2017
Overview
Entries
Credits
Background
Katona is the No.1 modern theatre in Hungary. However, they’re also struggling to engage youngsters.
Katona asked us to reach youngsters for a special play of Hamlet directed by three of their up-and-coming directors.
To introduce Katona to youngsters and to change the perception of theatre in a modern, engaging way.
Execution
In our online and print campaign we multiplied the iconic symbol of Hamlet holding a skull in his hands inviting everyone to join and experience what it’s like to be Hamlet himself.