We were searching for a place where people could experience the Start&Stop System in real life – and we found it in restrooms of stylish bars, restaurants or theaters – the locations where our target group spends their free time.

The Fiat 500 HANDDRYER was distributed around Frankfurt Am Main, as the handdryer was part of an integrated campaign, we could not track the specific results. Overall, the campaign helped to make the Fiat 500 one of the most sucessful cars in Germany - including noticeably more clicks on www.umwelt-fiat.de