Concept: “Get your hand 99.99% germ free before the signal turns green”.To address the fact that large cities are polluted and dirty – we did the sampling at traffic signals. Promoters used a ‘post-it’ style hand-shaped leaflet on car windows which read “Get your hands 99.99% germ free before the signal turns green”. Once the driver/car owner rolled down the window, the product was sampled, while the promoter said “Watch your hands become 99.99% germ free”. The hand-shaped leaflet also worked as a redeemable discount coupon.

In 5 days, around 4540 samples were done at the traffic signals. The ‘post-it’ like leaflet was responsible for over 70% of trials. The client has already initiated the same activity in 6 major metros across India.