Cannes Lions

HAND SANITIZER

MASTER COMUNICACAO, Curitiba / HANDMAX / 2008

Awards:

1 Shortlisted Cannes Lions
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Brazilians don’t have the habit of using hand sanitizers. They simply don’t worry about germs as they should. To change this, with serious budget limitations, we created an e-mail that was sent to people, reminding them in a very clear and simple way that germs are everywhere.