Cannes Lions

Handcrafted with Love

LUCIFER CIRCUS, Mumbai / AMAZON / 2021

Film
Film
Demo Film

Overview

Entries

Credits

Overview

Execution

The task was to create 5 different worlds, with 5 different forms of handicrafts, keeping the film and the sets authentic using real products created by artisans. The first step was to sketch these worlds that we wanted to create. Moving on to concept arts, 3D simulations and then came the biggest challenge - creating these miniature sets using handicrafts. Every element that would make up these worlds had to be scaled down and created with intrinsic detailing. We went on a country-wide hunt to find Indian artisans whose creations came together to finally give shape to these different worlds.

It took hundreds of man hours to make every small component of the sets by hand, a fitting tribute to the artisans who craft with their hands. Apart from the detailing, the scale of the sets was checked and rechecked many times to make it authentic, yet cinematic.

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