Cannes Lions

HANDHELD LEAF BLOWERS

EURO RSCG DÜSSELDORF, Dusseldorf / STIHL / 2010

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Overview

Entries

Credits

Overview

Execution

In close cooperation with a graduate engineer, we developed something never seen before: the first tear-off calendar that tears off its leaves automatically - introducing the STIHL autumn calendar.

The design remains close to the leaf. Every leaf-like sheet of the calendar has branching veins and is coloured like autumn foliage of the domestic tree world.Because leaves fall in autumn, the STIHL autumn calendar only covers the time period from October 23 to December 21.

Outcome

After the first 100 STIHL autumn calendars arrived, STIHL got innumerable requests from key clients. Due to that, STIHL Germany is planning to produce a second batch of 3,500 calendars. And even STIHL International is planning to produce 1,000 pieces. Nevertheless, only six days after the demo-video of the STIHL autumn calendar has shown up on youtube.com, it got well over 160,000 hits, thousands of links to homepages, blogs and tweets.

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