Cannes Lions
FACTORY STUDIOS, London / HONDA / 2014
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The sound design brief for this beautifully crafted film involved us sourcing and recording a whole host of Honda engines and sounds as we strived to make the film as authentically ‘Honda’ as possible. The CGI nature of the film environment dictated that we were sound designing from the ground up – every single sound needed to be created and crafted. Where necessary, we referenced some of the older engines and recreated their sonic nuances from other, more accessible Honda engines. We then set about sound designing every click, twist, touch and movement of our engineer’s hands to ensure each product had a very real and tactile feel within the featured space. The sound design and mix of this film is completely focused on the detail and intricacy of our engineer and is designed to specifically enhance the story behind each featured product. ‘Hands’ is a triumph in sonic storytelling, which expertly highlights Honda’s 65 years of engineering achievements.
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