The core message: “A child grows so very quickly, so Record with Handycam,” to spread the frequent use of “Handycam.”The website, Lifetime Simulator, moved many users by providing a virtual experience of filming precious memories of a child’s growth. To increase the number of simulator users, we created a new viral method, Embedded Website, to merge user comments with the simulator. In only one month, “Cam with me” was widely embedded in thousands of blogs, SNS and SBM, and caused a buzz on online media articles and Nationwide TV News. Three million total recordings were made. Many Bloggers said “Cam with me” was the first viral campaign that moved them to tears. Bloggers expanded a wide buzz through installing blog widgets that embedded the entire website.Core Ideas*Deliver the essential value of camcorder through an emotional interactive user experience.*Make a simulation of moments life to show how Handycam can become a part of everyday life.*Deliver a brand experience based on consumer insight through the website.*A wide buzz was expanded through distributing an ""embedded website"", which enabled the users to experience the actual website through blogs."