Cannes Lions
PUBLICIS CONSEIL, Paris / ORANGE / 2017
Awards:
Overview
Entries
Credits
Description
A teenage boy gets the call he has been waiting for from a beautiful girl, but he can't find a quiet place to talk to her. Facing interruption after interruption, he retreats to the most remote parts of the house, where although the network is just as reliable, he continues to be interrupted by other things. When he finally manages to find a quiet place in the depths of the basement, the long-awaited conversation doesn't go the way he imagined.
The film aims to show that now, no matter from where you make a call, Orange and the WiFi call feature on the new iPhone 7 will let you talk smoothly.
Outcome
This film faced a major production challenge in order to make the story work.
A wide range of different shots (long focal length, short focal length, point-of-view, inserts, etc.) and dynamic editing were needed to convey the young man's frenzy. The beginnings and ends of shots were hugely important in getting across the sense of urgency. When it came to sound design, slamming doors and overlapping sounds helped to convey the oppression the young man is feeling.
All this turmoil in the first part of the film enhances the sense of relief at the end, when the young man finally finds refuge in the basement and is able to hear what the young girl is saying to him...
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