OGILVY AUSTRALIA, Sydney / PRIMO SMALLGOODS / 2018
It’s the morning after a big night out as a hung-over couple turn to their fridge for salvation. As a worse-for-wear man indelicately prepares two Primo Bacon and egg sandwiches, we cut between shots of his clumsy cooking and beautiful slow-motion shots that hero the bacon. The scene is narrated by a voiceover that romanticises the action - creating a humorous juxtaposition between what we’re seeing (basic cooking) and what we’re hearing (a poetic description of the man’s non-existent skills). Although our man’s hangover is apparent, he emerges triumphant as he manages to put together a mouth-watering Primo Bacon breakfast for himself and his partner. And by the look on his partner’s face when she sees the dish before her, it’s clearly a simple crowd-pleaser that anybody can achieve. Even with a hangover.
WIRZ BBDO SWITZERLAND, Zurich
2018, MIGROS GENOSSENSCHAFTS-BUND