Cannes Lions

Hans Smit

OGILVY AMSTERDAM, Amsterdam / FORD / 2017

MP3 Original Language
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We told the story of Leonard Charlemagne Von Wolfskine; a man who changed his name to Hans Smit – something much simpler – because he wants only the bare necessities in life. He’s a man who would have absolutely no interest in the Ford Fiesta ST-Line, since it’s the perfect car for people who like to treat themselves to something extra.

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