Cannes Lions

HAPPY MEAL PROMOTION

FUEL INDUSTRIES, Ottawa / MCDONALD'S / 2008

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The first McDonald’s digital Happy Meal Toy Collectible CD-ROMs, website &digital promotional videos. Throughout Europe from April, four mischievous Fairies and four ferocious Dragons will be released with a small physical toy and a CD-ROM unique to each character. Once installed, the desktop toys come to life, where children follow audio and visual clues to unlock games they can play with the character, including a beautiful character narrative, interactive desktop games and immersive adventure games.McDonalds will ship 33 million units across 40 countries, so the characters were designed to communicate without language, eliminating the need for translation.

Similar Campaigns

12 items

Shortlisted Cannes Lions
IKEA Trapped in the 90s

McCANN SPAIN, Madrid

IKEA Trapped in the 90s

2023, IKEA

(opens in a new tab)