Dubai Lynx
LEO BURNETT, Dubai / MCDONALDS / 2023
Overview
Entries
Credits
Execution
Real streets and authentic photography become the backdrop for a truly joyful moment shared between the parent the child, and the Happy Meal.
Unusual angles.
Understated actions.
Unpolished treatment.
And no actors and cast.
Just a parent and a child on their way back home from McDonald’s,
captured through the lens of a passer-by.
It's an observation of life's joyful moments.
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