Cannes Lions

HARANGUE

DON, Buenos Aires / ICBC / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

Because a bank that believes in the future, proved its promise with a specific action.

Outcome

More than 300 families received an unexpected additional joy with their child’s birth: a fixed deposit of $1000 pesos. Some were clients of the bank, others were not, but all of them established a new bond with ICBC that will never be forgotten.

The most popular news programs in Argentina covered the event in different hospitals all around the country.

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