Cannes Lions

Hard to be a Car

DDB PARIS, Paris / VOLKSWAGEN / 2017

Film
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Overview

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OVERVIEW

Description

Volkswagen wanted to take advantage of the Euro 2016, a tournament held every four years and, in 2016, was held in France. In order to emphasize VW’s support for football fans, we created a film that shows how much VW understands the fans and their emotions. The film shows the hard life of a car during the month-long championship, subjected to the disappointment, anger and excitement that fans feel depending on the results. No matter the emotions, a Volkswagen, as the film shows, is able to withstand the duress.

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