This campaign was born from the insight that people find buying Father’s Day gifts a notoriously difficult and un-rewarding task. As a result, desperate shoppers frequently default to the ubiquitous neck-tie. And, to no one’s surprise, it promptly finds it’s way to the back of Dad’s sock drawer. These simple banners help rub-out this tired icon of Father’s Day gifting and position Ace Hardware as an interesting option for more purposeful gifts.