Cannes Lions

HARLEY-DAVIDSON

LODUCCA PUBLICIDADE, Sao Paulo / IZZO MOTORCYCLES / 2003

Awards:

4 Shortlisted Cannes Lions
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Description

Harley-Davidson fans are closely following the worldwide events commemorating the brand's centennial. Demand has grown for motorcycles with the 100 year celebration logo, including among collectors. To capture this enthusiasm, the agency created a superstitial ad to facilitate scheduling Test Drives. First, however, the web user is invited to a quick (and unique) demonstration of what it feels like to hop on a Harley. Ride on.

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