NetCom promotion is a 2 for 1 offer at all cinemas in Norway on Tuesdays. We wanted to encourage people to invite someone they didn't see that much – your old teacher, a neighbor, a long lost friend, your grandmother – and created the concept "Who would you like to invite?".

As a part of the campaign we followed a group of youngsters in Harstad, a remote town in Norway, who stormed a senior citizens' community center, and invited all of them to the movies. This resulted in a huge surprise and an unforgettable afternoon for both young and old, a 90 second heart-warming commercial, and a giant leap in the general awareness of the 2 for 1 offer.