After the great achievement of the Costa Rican soccer team during the World Cup Brazil 2014, things weren’t going so well towards Russia 2018.

We had to make the team and the fans to forget past events and think about the future, about what is coming next. To achieve this, we used the mexican sports reporter David Faitelson, one of Costa Rican’s worst enemy in regards to sports.

The message, in Faitelson’s voice, was an instigation to awaken the pride of our Soccer Team Selection and its fans.

The commercial was launched the day before the game against United States through the national channel, Teletica Canal 7 (one of the most important media in the country), not only through open television broadcast, but also through its Facebook fanpage. At the same time, it was also launched in the Costa Rican Federation of Soccer’s Facebook fanpage and Essential Costa Rica’s, our Country Brand.

Taking into consideration that Costa Rica is a country with less than 4 million of inhabitants:

Without investing one single dollar in Facebook, the spot achieved an organic range of: 1,653,090 people without duplicity (57.1% of total active Facebook profiles in the country), turning into one the most shared spots in the Country’s history.

Additionally, all the tickets for the game against United States were sold.