Autobund’s brand proposition “Confidence through transparency” stems from the observation that most car owners tend to get confused and frustrated by the complicated nature of automobile repair.

So when anything occurs to their cars, the owners just want someone to simply explain the problem and solve it.

It is beneficial to both the service provider and the client to have this clear conversation. This is how a mutual understanding and trust is established, and a lasting relationship begins.

To date, there has not been a successful case of a nationwide automotive after-sales franchising service channel for reference.

The core idea of Autobund is “Informative Dialogue”, and it provides the perfect demonstration of the brand proposition through a direct and concise expression.

Orange symbolizes information and also inherits Anji’s (parent) company color. Grey delivers a sense of security. The logo of four looped dialogue boxes respectively symbolize process, service, know-how, and product, depicting the informative dialogue between Autobund and car owners.

The Chinese brand name “HaoTuBang” (literally means good helper on the road) and the English name “Autobund”, together with the verbal identity - ”Confidence through transparency” - interpret the trustworthy service provided by Autobund.

Anji Autobund automobile service system went public on December 18th, 2012, together with the first 41 new service centers. The Autobund Logo design won good evaluation from all parties including the SAIC, Shanghai International Auto Parts Procurement Center, and Anting government. The visual identity design of Autobund gives precise expression to its brand positioning. It produces positive market effect with its vivid and clever design language and a unique visual image against the automobile service industry.