Cannes Lions

HAWKS

THE MILL L.A., Los Angeles / COMEDY CENTRAL SOUTH AMERICA / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

The concept “Comedy Continent” expresses Latin American’s natural comedic talent to make fun of themselves. The HAWKS project satirizes the Canadian hawks migration seeking the Latin American warm weather, showing their sudden behavior changes due to distractions they find when they get there.

The Visual FX team introduces VFX for this satiric network promo that is part of a campaign that shows the reflecting humor of the Latin American market.

"Hawks" is the second film conceived for the "Comedy Continent" campaign.

The concept of 'Comedy Continent' allows us to start a dialogue with our audience, by having a social commentary on the funny aspects of living in such a colorful region as Latin America and Brazil.

Execution

We had the pleasure of collaborating with agencies to create this cinematic, suspenseful and humorous spot for Comedy Central South America.

Our 3D and compositing teams teams were tasked with bringing to life the CG Hawks.

"As one of the vfx supervisors on the film I lead the compositing and 2d finishing side of things," says VFX supervisor/2D artist . "My team and I plugged in the beautifully animated and textured hawks and beetles and added in depth of field, color balancing and the necessary integration of the CG. We also replaced skies, created city environments, integrated nest matte paintings and did fat Hawk belly enhancements with proprietary 2D giggle simulations."

"My role as VFX supervisor was to first brief the R&D Department on the requirements of the feather system that we needed to write for the spot taking into account what the anticipated animation of the Hawks would be. Then I helped decide if a 2D or 3D solution would be used for individual shots to best achieve the complex end result," says VFX supervisor.

The CG Hawks demonstrated the look and feel of South America as The HAWKS migrate to Latin America's warm weather, showing their sudden behavior changes due to distractions they find when they get there.