Turkey is on the verge of becoming water poor in near future. Within the pandemic days, we understood the importance of water even better.

But we still do not aware of the fact that it’s a limited resource. If we continue wasting like this, we will be facing water scarcity in near future.

Turkey is a country surrounded by seas. And this creates an illusion that we have enough water. However, our resources are drying up one by one. One of the clearest examples of this situation is hayrats.

Fountains built by wealthy people called Hayrat in Turkey. These hayrats have been the symbol of abundance since the Ottoman times.

But today almost all of them are dried up and became the evidence of impending drought.

Our objective was to draw people's attention to impending drought, show them drought is sooner than we imagine and encourage them to save more.

Water is perceived as an abundance resource. However, our resources are drying up one by one.

The most salient evidence of upcoming drought is “hayrats”. Since the Ottoman times it’s a tradition for wealthy people and even for sultans to build fountains called “hayrat”. These hayrats (fountains) have been the symbol of abundance. But today, they have become an ornamental monument in the streets.

Our idea was to give these hayrats a voice and make people aware of the fact that upcoming drought is sooner than we think.

We turned these hayrats into a medium. Because nobody can better describe the upcoming drought better than these dried hayrats.

Turkey is on the verge of being water poor and yet, people are wasting water like there is no tomorrow. 3 years ago, to create an awareness on upcoming drought and change people’s behavior, Finish has started a water preservation campaign.

In our third year of water-saving campaign, we wanted to target those who are in denial. Unfortunately, having surrounded by seas created an illusion. Water is perceived as an abundance resource. However, our resources are drying up one by one.

The most salient evidence is “hayrats”. Since the Ottoman times it’s a tradition for wealthy people to build fountains called “hayrat”. These hayrats (fountains) have been the symbol of abundance. But today, they have become an ornamental monument in the streets.

To take people’s attention to an impending drought and encourage them to save, we turned these hayrats into a medium and targeted every single passerby.

First, we made a research on dried hayrats across the country. We selected 300 of them because of its location. Proximity to city centers or crowded places were our criteria. We turned these 300 dried hayrats in 32 cities into a medium to break their silence.

With the help of i-beacon technology, we reached passersby and sent them unique notifications. These notifications are sent them by using a platform which the most popular apps use. Therefore, these messages are sent by the apps they already have in their smart phones.

Then we sent them customized messages on behalf of the same hayrat (fountain) he or she just passed by. We lead them to our website to calculate their water footprints and start saving today.

We reached 50,000 people in the first 10 days.

We got 4 times interaction rate (compared to industry average).

The number of visitors of our web site Yarininsuyu.com (tomorrow’s water) increased by 400%.

Hayrat made headlines on news in Turkey’s most watched news channel such as A Haber and Haber Türk, and newspapers such as Sabah.