Under a big, blue Montana sky a truck is driving down a dusty road. It skids to a stop and start driving in reverse.

The truck reverses back to a field, and a rancher climbs out with his dog. They walk toward a bunch of hay bales in a wide open field. The rancher’s eyes searching for something. He strolls up to a big pile and rolls up a sleeve. We now see he has an Apple Watch. He taps the ‘Find my iPhone’ button and we hear a muffled ping. He reaches deep into a haystack, coming out with his iPhone 12. He brushes it with his sleeve, slips it into his pocket. He and his dog walk back towards the truck.