Cannes Lions

HAZELINE GREEN TEA SHAMPOO

J WALTER THOMPSON-BRIDGE ADVERTISING CO., Shanghai / UNILEVER / 2004

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Overview

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OVERVIEW

Description

To bring out the most important selling point of Hazeline's Green Tea Shampoo, the stachet pack was made to look like a real green tea teabag.

Outcome

The response from consumers who recieved the trial packs on the street were very favourable. Majority of them remarked how interesting and memorable the packs were and that they will definitely try the shampoo. Clients were excited by the response and plans to roll out the idea nationwide in the future.

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