Cannes Lions

HBO ON DEMAND

BBDO NEW YORK, New York / HBO / 2010

Overview

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Overview

Description

The Affair is a four-sided film made especially for HBO. It shows four sides of a story simultaneously, with each side framing a different perspective of the characters and plot. The Affair was meticulously choreographed, designed, and written to work this way.

The Affair is centered on four characters: a husband, a wife, a maid and a lover. Someone is having affair (that much is obvious), but only after seeing the film from all four sides do you know who it is.

Viewers could watch The Affair on TV via HBO on Demand, allowing them to see the action from all sides at once.

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