Cannes Lions
AKITA FILM, Milan / SKY / 2010
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We see a completely flooded city, but the inhabitants are not in a panic, they actually play and interact in various way with the novel presence of water! Some do rafting in the city, some do aquagym in the main square, some get a lift to school on the "banana school boat". Only at the end we discover the cause of the flooding: women crying in front of SKY's great cinema. Because emotions are stronger in HD.
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