Cannes Lions
SPACE150, Minneapolis / STARZ ENTERNTAINMENT / 2008
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Starz asked us to create an online experience to promote "Head Case", a new original series starring Alexandra Wentworth as celebrity therapist Dr. Goode.goodetherapy.com invites you to participate in a very unconventional virtual therapy session. Answer 3 questions and Dr. Goode delivers her biting, shame-inducing analysis based on your responses. Like the show, this interactive experience is for mature audiences only. The site rewards viewers for repeat visits, as Dr. Goode has an endless supply of diagnoses to make you feel screwed up and wrong. You can post your diagnoses and also refer a neurotic friend, frenemy, lover, or significant other.
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