Cannes Lions

HEAD & SHOULDERS SHAMPOO

RMG CONNECT , Sydney / PROCTER & GAMBLE / 2008

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Head & Shoulders is an anti-dandruff shampoo. For Australia Day (January 26th) we created this tactical ad that features an Australian icon - the 'lamington'.

A lamington is essentially a sponge cake covered with dark chocolate icing and desiccated coconut flakes and it is tradition to consume them during Australia Day celebrations. Australians have a love hate relationship with these culinary oddities and this attitude along with the visual appearance was our motivation in creating this tactical ad. The banner ran on Ninemsn.com.au throughout the Australia Day weekend. More lamington Info at http://en.wikipedia.org/wiki/Lamington

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