The film, which is the centerpiece of a three week communications campaign on Facebook, dramatically focuses attention on the new "Ultimate SPEED“ racquet.“The campaign to promote the new "Ultimate SPEED“ racquet began with a historic black and white photo on Facebook, which depicts two men playing tennis on the wings of an airplane and poses the question “Did any of you ever try this?”. HEAD began a dialogue with the Facebook community by hinting that it would try the experiment with one of its seasoned professionals. Novak Djokovic volunteered for the stunt, and three teaser spots were posted on HEADʼs Facebook page, on the ATP World Tour fanpage as well as on Novak Djokovicʼs Facebook wall. The teasers documented the preparation of the stunt and triggered hundreds of reactions from his fans within a very short period of time.

The highlight of the campaign followed with a four-minute short film and a 30-second TV spot, showing breathtaking images of the daring flight stunt. The films, which premiered on Facebook, Novakʼs official website the HEAD YouTube Brand Channel and on the US Tennis Channel, caused an immediate media buzz.