Cannes Lions

HEALTH AND WELLBEING

DIGITAL PALETTE, Tokyo / SANKYO CO. / 2003

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We are in the broadband age. Anyone can have a high-speed internet connection and gain access to much information. But as communications advance, what is happening to peoples health? As the speed of information increases and people work longer hours, their deteriorating health restricts their blood vessels to narrowband. So we sent out this message: "Broadband is fine as long as we watch out for narrowband in our blood vessels."

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