Cannes Lions

HEALTH CARE

TRIBAL DDB INDIA, Mumbai / PARAS PHARMA / 2006

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Why didn’t the sages dream of inventing these before we did, we wonder. Different types of yogic postures to help you reach that elusive, out-of-reach scratchy part of your body. These are proprietary exercises that would put the world’s best contortionists to shame, with a series of must-follow instructions said in a typical nasal twang of a yoga master. It’s a tough choice you have to make here - between scratching and laughing.

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