Cannes Lions

HEALTH INSURANCE

SAATCHI & SAATCHI, Sydney / NIB HEALTH INSURANCE / 2014

Case Film
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

Barbeques are an important part of Australian life, where friends and family gather in a relaxed atmosphere to share food and have a drink. Men play a critical role as they are traditionally responsible for cooking the meat (where sausages are a mandatory) on the barbeque. Being able to perfectly cook the meat is a matter of male pride and demonstration of their masculine prowess.

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