Cannes Lions
TBWA\BUENOS AIRES, Buenos Aires / MEDICUS / 2011
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A mother talks with a new nanny minutes before leaving her baby to go to work. Not only speaks but she speaks a lot, giving every indication to the babysitter. There is so much that she passes on to the new nanny, that the young girl begins to undergo changes that gradually end up transforming into a clone of the mother. The TV commercial aired to promote a plan for a health insurance. The claim is “protects your family as you would.”
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