Cannes Lions

HEALTH & MEDICAL PRODUCTS

BUSINESS ARCHITECTS, Tokyo / JOHNSON & JOHNSON / 2005

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Johnson & Johnson KK/1-Day Acuvue Colours. This is the promotion site of the world's first disposable colour contact lens, "1-DAY ACUVUE COLOURS." We focused on contents planning to promote this brand's new product. Its concept is to encourage target users to be attracted to this new product. Also, we considered design quality to keep an original ACUVUE brand image.

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