Cannes Lions

HEALTH WARNING

GREY WORLDWIDE, Johannesburg / CANCER ASSOCIATION / 2004

Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

The idea plays off of the fact that ants are not burning under the kids magnifying glass because they have walked through some sun protection cream, heighting the awareness of dangers of the sun which causes skin cancer.

Similar Campaigns

12 items

THE GOOD CODE

Z+ COMUNICAÇÃO, Sao paulo

THE GOOD CODE

2018, AACD - ASSOCIACAO DE ASSISTENCIA A CRIANCA DEFICIENTE

(opens in a new tab)