To launch Cigna Healthcare’s GO YOU Facebook and smartphone app–an app that gave friends the extra push to friends to stand out–we created and filmed a stunt where dozens of people dressed as sheep walked through a city during prime commuting times. These sheep traveled in herds and dressed in identical suits as they made their way through a cityscape filled with unique individuals. Each film was released on Cigna’s GO YOU Facebook page and encouraged users to stand out from the herd.