We repositioned the brand around a simple insight that could speak to any audience: When something happens, when you’re at your most vulnerable, your first instinct is to get back home. It’s a desire we all share, and provided a platform for the brand to communicate in a way that resonated with everyone from pharmaceutical and NHS Trust executives, to physicians, pharmacists, patients, and even potential new recruits.

Photography captured the intimate sense of nurture experienced in your own home, and featured across all the collateral, including press and digital assets. The logo was redesigned to communicate ‘place’, more closely reflecting the company’s offering.

The campaign generated 66,573 website visits in the 1st 3 months, a 28% uplift from the previous 3 months. Between 2014 and 2016, trust in Healthcare at Home rose from 46% to 76%, and those willing to recommend the company from only 17% to 63%. Online customer engagement and brand recall doubled, and feedback has consistently validated the key insight and brand proposition.

But it’s not just the customers who have changed their opinion. Research shows employee sentiment has also turned around. People are now uniting behind a brand they feel truly communicates the value and quality of what the company is all about: providing the care people need, in the place they most want to be. Home.