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HEALTHY EATING FOR CHILDREN

CLEMENGER BLUE BBDO MELBOURNE, Melbourne / DEPARTMENT OF HUMAN SERVICES VICTORIA / 2008

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The Weigh Up Your Lunch website aims to promote healthy eating for children.Our solution was to find a fun way to educate children about healthy foods and through this, change their behaviour and decision-making. The aim was to empower children rather than talk down to them about healthy eating.Weigh Up Your Lunch allows children (and parents) to create healthy meal combinations by adding items to a lunchbox, then “weighing it up” in a rich online resource. The utility allows users to test their knowledge about food, build different lunch combinations and keep them as a meal planner.

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