Taiwanese spend a lot of time on social media. Adorable videos of kids are usually one of the most liked and shared material. However, with the quick browsing, people don’t really pay attention to some serious societal issues around them.

With the Facebook's autoplay video feature, the videos are muted by default in News Feed. Once we click the video, the real story finally be heard. People actively commented under these posts and shared on their Timeline.

Countless buzzes are created all over. People start to open up themselves and share their own stories. It’s a wake-up call for many people. Even more, celebrities proactively post the videos with their own voice on their fan pages.

Without any media spend, in 2 days, we generate tremendous responses, and more than 1.5 million views, which creates up to 6 million N.T. dollars media worth with one simple idea. It achieved a magnificent communication result in Taiwan.