12% of Australians suffer some sort of hearing loss, this number is expected to double over the coming decades.

As hearing deteriorates, it takes sufferers seven years on average to seek help. This delay leads to social isolation, loss of relationships, reduced quality of life, and an increased likelihood of depression and cognitive decline.

In 2017, the World Health Organisation found that early hearing loss detection is critical to reduce social and emotional impacts.

Cochlear, the global leader in implantable hearing solutions, wants Australians to understand, identify and act on their hearing loss, before it’s too late.

Hearprint launched with two documentaries, housed on a dedicated website. The films share the stories of inspirational Australians whose lives were changed by their Cochlear implant.

To watch the films, people set their Hearprint against four frequencies– identified by audiologists as some of the most important for human hearing.

We defined parameters within each frequency band which allowed us to identify if people’s hearing was deemed ‘normal’ or ‘abnormal’. User's with an 'abnormal' Hearprint were encouraged to get in contact with Cochlear for a free consultation.

We leveraged 1st party and 3rd party data to target the 12% of Australians with hearing loss. Tailored messaging addressed barriers specific to their hearing situation, enabling a nuanced conversation from the start.

Once installed Hearprint can be updated over time, giving Cochlear a direct view of how people’s hearing changes and identifying the ideal time to start a conversation about their hearing loss.