Cannes Lions
Y&R COLOMBIA, Bogota / FARMATODO / 2015
Awards:
Overview
Entries
Credits
Description
Farmatodo Baby Care has always been a brand that cares about babies and their mothers. More than just sell baby products, they always work to make the experience of having a child something easy and tender. Their mission is to keep mothers and their babies happy all the time.
Execution
The campaign helped so much mothers and newborns that it call the attention of everybody and it spread organically.
Outcome
In just one month we managed to replicate the action in 15 different hospitals that loved our initiative and we got to make part of the official newborn treatment program. but most importantly we allowed newborns and their mothers to be close when it seemed impossible, something that really changed their lives during several months.
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