Experiential marketing is arguably the fastest growing and least quantifiable of all branded

entertainment segments. The increase in marketing spend allocated towards events and experiential

marketing in the United States particularly demonstrates that an 'experience' has more value than an

'exposure.' While experiential marketing events rarely capture the millions of eyeballs of a

large-scale televised or print campaign, they engage consumers on a deeper, more personal level

and help foster a stronger relationship between the consumer and the brand.

We did not encounter any significant restrictions or regulations that precluded our agency from

carrying out the complete vision for this project.

Our design process was informed by generative and digital art. We based the Heart Bot on a robotic prototype drawing machine called the Hector. We translated the heart rate data into movement of the brushes on the canvas, creating a one of a kind art piece.

The Heart Bot was very popular both at the event and on tech blogs, earning almost 1,000,000 impressions with zero media buy. The SMS BioSport was put on the front page of tech blogs across the Internet and it's biometric sensor was beautifully represented front and center.